Your GreenLight Score explained
How the score is calculated, what each component measures, and how to improve it.
The GreenLight Score summarises the signals returned by a particular audience test. Read it alongside the component metrics, participant count, test materials and any data-quality information in that report. A score is not certification of genuine demand, future revenue or an investment return.
How to read the signals
| Signal | What to consider |
|---|---|
| Interest and resonance | Which parts of the concept connected with the respondents who took this test? |
| Clarity | Were the premise and questions understood? Look for ambiguity in the materials. |
| Intent | Stated intent is a response to this test, not a purchase or an independently verified sales forecast. |
| Completion and timing | Timing can have several explanations. Do not diagnose confusing questions or genuine engagement from timing alone. |
| Recommendation and score | Treat recommendations and threshold labels as product heuristics, not universal industry benchmarks. Use the values actually shown in the report; there is no fixed weighting promise in this guide. |
For comparisons, keep audience, wording and presentation as consistent as possible and record what changed. Repeated campaigns provide separate observations; consult the report history actually available for your project rather than assuming a trend chart exists.
Sharing results
Share only through the controls available for that report. If a proof record is confirmed, check its actual status and link. A local hash or a blockchain receipt does not establish that responses are representative or that a project will succeed.